After a few visits to the Layar office from photographers, videographers and writers, Reuters has published a special report on augmented reality featuring an interview with Layar co-founder Maarten Lens-FitzGerald.
The piece focuses on the industry of augmented reality, where it originated from, where it is now and - most importantly - where it’s going in the future (with Layar at the helm).
“While revenues from AR alone amount to no more than a few tens of millions of dollars, that number is set to double annually to reach $350 million in 2014, according to New York-based ABI Research,” writes the article’s author, Tarmo Virki. “The impact across the broader mobile and computer industry could be much bigger, convincing consumers to use their mobile devices even more than they already do.”
Be sure to click through to the Reuters article and read all about augmented reality and Layar’s role in the future of the technology. Also be sure to check out this video (embedded below) shot by the Reuters crew which features many examples of great layers as well as an interview with Maarten.
Photo above by Reuters.