New “VPRO Gids” is Activated with Layar
Dutch public broadcasting organization VPRO is teaming up with Layar to enhance its magazine for the next year. The new “VPRO Gids,” or VPRO Guide, is available today and comes with its pages activated with digital content by Layar.
VPRO is looking forward to a year-long campaign experimenting with Layar to make the pages of their guide interactive. In this issue, readers can find over 60 digital extras in the pages, including videos, interviews and special contests.
The guide also includes a special supplement to the VPRO Books Festival, including an interview with author John Irving and a sneak preview of the upcoming Tegenlicht (Backlight) - VPRO’s weekly, 50-minute “Future Affairs” program.
“Backlight focuses on the globalized world in which societies, economies and cultures seek a new equilibrium,” says VPRO. “It aims to grasp the quintessence of prominent trends and developments.”
One of the most striking things about the VPRO Guide is its cover. The entire cover of the guide serves as instructions for how to use Layar with the magazine. It was hand drawn, and below you can watch a video which shows the process of it’s creation!
We’re thrilled by all the great augments found in the VPRO Gids, and we look forward to what VPRO can come up with over the next year! Check out the video below about the creation of the cover and try some of the sample pages after the jump!
7 comments
Nice blogpost. The cover was hand drawn by Mijksenaar to be precise ;)
You wild Europeans. :) No respect for IP. Sadly, it appears to me that no one in the USA can view this video due to EMI objecting over the music (or I think it is that anyway). If I believe the data in your new white paper, you are thus preventing the largest group of Layar users and devs from watching this video. Possibly due to not considering silly things like using royalty free music. You really should be respectful of content creators and their ownership of their own music......of course I am assuming that is at the core of EMI's objection.
Hi Jeff
Thanks for informing us that Youtube doesn't show this video in the US. We will check with the video Creator VPRO and fix it.
maarten
Hi Maarten
Love your stuff. I'm a fan. But it is a bit distressing and demoralizing to perceive a near total lack of support in the USA. In light of the data in your own recent white paper, I am left to wonder how you can forsake your largest group of users and devs (presumably), that being the group in the USA and continue with such a narrow focus on Euro projects? <br>
Are you not losing $$ and mindshare by ignoring the USA and its large base of users? <br>
To me, Layar needs to up its investment on the far side of the pond, especially in light of your own data, and get AR going. I'm still mostly on the sidelines, because I am unwilling to risk too much on Layar, given its near invisible (my opinion) commitment to the US market.<br>
Mqybe Stiktu will help move things along?
Hay
N738
Missi
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