Layar

Layar is Now Available in BlackBerry App World!

By Adriane Goetz on Wed 14 Sep 2011

After the recent release of several new Augmented Reality-capable devices, BlackBerry users can finally download Layar!

Layar now supports the following BlackBerry 7 OS devices: BlackBerry Bold 9900/9930, BlackBerry Torch 9850/9860 and BlackBerry Torch 9800/9810 and is available for download in the BlackBerry App World!

We’re also launching a BlackBerry version of the Layar Player very soon, so any BlackBerry app can use Layar technology!

The BlackBerry Layar client is similar to the Android and iPhone 5.0 clients with a few exceptions, including that there is currently no Layar Vision beta for BlackBerry. For full details on these variations, please see our BlackBerry support announcement.

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Layar Will Come Pre-Installed On the New Huawei MediaPad

By Chris Cameron on Wed 22 Jun 2011

Earlier this week the gadget blogs on the Web lit up with the news that Huawaei - the world’s second largest mobile equipment supplier (after Ericsson) - had introduced it’s very own entrant into the tablet wars: the MediaPad.



The announcement came Monday at CommunicAsia, and most outlets correctly reported that the new 7-inch, Android 3.2 Honeycomb tablet would come preloaded with Twitter and Facebook, but that’s not all. Yes, you’ll be able to tweet and connect with friends to your heart’s delight, but Layar will come preinstalled on the MediaPad as well. We are excited to partner with Huawei to place augmented reality in the hands of more people around the world.



The MediaPad is an exciting new device - the first of its kind, in fact. It’s the world’s first 7-inch tablet with Android 3.2 Honeycomb, and boasts a 1.2GHz Qualcomm processor for speedy performance. Engadget calls the MediaPad “downright luscious,” adding that “calling us ‘excited’ would be a severe understatement.”



“With the Huawei MediaPad, we are demonstrating yet again that design, functionality and performance is within anyone’s reach,” said Huawei’s Victor Xu in a press release. “The MediaPad opens up new worlds of entertainment for consumers by removing the barriers to tablet ownership, increasing access to a truly high-quality mobile entertainment experience fully integrated with cloud-based internet content.”



The Huawei MediaPad plans to ship in the United States, Layar and all, in the third quarter of this year. To get a closer look at the MediaPad, check out the promotional video below. You can also have a gander at this “sneak preview” video, which is a bit odd, but gives you a good idea of the size of the MediaPad.



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Compatibility Issues with iOS 4.3 [UPDATED]

By Chris Cameron on Tue 15 Mar 2011

With the debut of the iPad 2, Apple released iOS 4.3 and unfortunately the update has caused some problems with the Layar client. The update to the iPhone’s operating system and APIs causes some images and icons in Layar to display incorrectly or not at all.



But don’t worry! We are currently working to resolve this issue as quickly as possible!



If you have yet to update to iOS 4.3, we recommend you hold off on the update for a few days if you plan to continue using Layar. An update should be available in the App Store in a day or two, and we’ll update this post when the download is ready.



We apologize for the inconvenience, and thanks for your patience. If you have any questions, please email support@layar.com.



Keep it here for updates!



UPDATE #1: The fix has been submitted to Apple but is still pending review. You can expect it to be live sometime early next week! Thanks for your patience!



UPDATE #2: The fix is now available in the AppStore! Get it here.

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Tablets are great to play Immersive Augmented Reality

By Maarten Lens-FitzGerald on Thu 2 Sep 2010

Today Samsung announced their new Tablet device called the Galaxy Tab. Samsung markets it as a media device. We think its even better for Augmented Reality. Layar is even included in their press photo set of the Tab.



The second wave of Augmented Reality Experiences
Augmented Reality on the mobile has started with lots of point of interest applications. “Where is a house for sale (and how much)” and “where is a restaurant (and is it any good)” are well known examples. The second wave for mobile Augmented Reality is an immersive one and will will be an addition to the first wave. With immersive AR people step into a different world, either by playing a game like Conquar which is a risk like strategy game on Layar or by experiencing how the Berlin wall looked like. This is made possible by adding interactivity and more graphical elements like 3D models and animation. This is what the Layar Publishing platform can enable for brands, publishers and agencies.



Tablet devices like the Galaxy TAB with their big screens and high resolution displays will ensure that this next wave of immersive Augmented Reality experiences will look even better then on a phone.

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Great video by Verizon: How to use the Layar Reality Browser

By Maarten Lens-FitzGerald on Mon 7 Jun 2010



After first doing a very nice commercial promoting their droid phones Verizon now has made a very nice video where all is explained about the Layar Reality Browser.

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