It’s no secret that interactive print is exploding across the globe.
From real estate agencies in Australia, to big brands and publishers in Canada and the United States, to the biggest publications in France and the Netherlands, and even a boom in downloads of the Layar App in Saudi Arabia – Layar is a truly worldwide company. We’ve even taken it upon ourselves to make sure content is distributed across dozens of servers worldwide for greater speed.
As the international market for interactive print emerges, it’s time for us to take the next step in providing the best possible user experience to as many people as possible. Available today for iOS and Android, version 7.2.2 of the Layar App includes support for the following languages:
Combined with English, these languages make up a large portion of Layar users around the globe, but this just the beginning. To provide the best experience to more users, we will add more languages based on usage and demand over time.
The inclusion of native language support within the Layar App makes it easier for publishers to create seamless and engaging experiences for their readers. Publishers could already tailor their interactive print content into the language of their choice, and now the Layar App itself follows suit to provide an immersive experience in a user’s native language. It’s simply a better all-around experience for users.
Want your language supported in the Layar App? Let us know in the comments section which one we should do next!
A few months ago we wrote about Spain’s Frikoño 2011 layer and the awesome 3D models of Star Wars spacecrafts therein.
Now developer David Contreras of Spanish technology group ESIDEA has upped his game, adding animation (and lasers!) to simulate battles between the aforementioned Star Wars spacecrafts.
Choose from nine different battle scenes, including the Millennium Falcon vs. a Star Destroyer, X-Wing vs. TIE Fighter and more. There’s even a reenactment of the Battle of Hoth, for all you AT-AT Walker fans.
Perhaps the best improvement in the new Frikoño 2.0 layer, however, is that you can view it from anywhere in the world. The layer text is in Spanish, but chances are most Star Wars fans will figure out what a “Halcón Milenario” is.
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Every day we see lots of great new layers published on the Layar platform, so we thought we’d give you a quick heads-up on some that caught our attention lately. Layar is used in many ways all over the world, and here’s three layers that demonstrate this well.
Night of the Nerds - The Netherlands
NEMO, the science center located here in Amsterdam, is hosting a sequel event to last year’s first Night of the Nerds. The event features clinics, speakers and, of course, people doing science! To promote this year’s installment, NEMO has created a promotional layer that features a 3D spaceship trailing a banner for the event behind it. The theme from “The Twilight Zone” plays as you focus on the spaceship, which hovers over the location of NEMO.
Celebrity Homes - United States
Forget buying one of those over-priced star maps the next time you’re touring Hollywood, this layer has all you need. Want to join the paparazzi and stalk celebrities, but need helping tracking them down? Then look no further than the Celebrity Homes layer, available in the U.S. for all your star gazing desires. Each of the over 300 locations are in either Hollywood or Beverly Hills, and feature a link to further information about the occupant of the home. If you’re in the area, go hunting for actors, athletes and rock stars and send us your screenshots!
Autobuses Málaga - Spain
In Spain, the EMT (Spanish transit authority) and Orange have teamed up to provide bus riders with a layer featuring the location of bus stops in the city of Málaga. Now residents and visitors to the Spanish city can easily find the nearest bus stop, and as an added bonus, can view the estimated wait time for the next bus. The layer is part of a commitment to sustainability and innovation on the part of the EMT, and they hope the layer will attract more users to the bus system.
Here on the blog we feature a lot of new layers with impressive 3D models or (more recently) animations
, but sometimes, less is more. Many of the most popular and useful layers on the Layar platform are the simple and functional ones that provide relevant and plentiful information about one’s surroundings.
The new Cruzvirtual
layer, a project created by Layar partners ElipseAD
for major Spanish pharmaceutical cooperative Cofares
, is a perfect example of how a simple-looking layer can be extremely effective.
The Cruzvirtual layer is a collection of nearly 20,000 pharmacies in Spain with location information and contact options for each. About 2,000 pharmacies in the database have also paid for the “premium” services, which adds email, hours of operation and social sharing capabilities to the pharmacy’s listing - a unique example of how developers can produce revenue from layers!
In the coming months, there are also plans to add a direct messaging system to the premium pharmacies that would allow customers to request products, pharmacies to solve customer issues and more.
In addition to being on the Layar Browser, Cruzvirtual is also available in a free, standalone app in the App Store