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Layar and Rolling Stone Team Up to Bring 1st Ever “RS Fest” Alive in NYC

Chris Cameron January 2, 2012

It’s been well over a year since Layar partnered with The Rolling Stones to launch the first augmented reality campaign with a major rock band, and now we’re joining forces with the similarly-named music magazine, Rolling Stone.

Last month, with help from Layar, Rolling Stone has been hosting RS Fest - a month-long holiday festival during in the middle of New York City. The fun thing about this festival is that it brings a bit of the summer scenery back to the city in the middle of winter.

Park Here has erected an indoor pop-up park at 201 Mulberry St. in the heart of New York that features warm and cozy temperatures. New Yorkers can escape the cold of winter and step into springtime scenery with green grass, flowers and park benches.

And best of all, the venue has been brought to life with Layar Vision. Around the festival, pointing your device at large Rolling Stone covers will let you watch bonus behind-the-scenes videos featuring celebrities like Jimmy Fallon, Katie Perry, Conan O’Brien, Lil Wayne and even the infamous Snooki as they shot their iconic Rolling Stone covers.

The theme of the RS Fest venue is an outdoor concert in the park, and the area is populated with many small creatures. With Layar Vision, the creatures reveal exclusive live performances of up and coming musical artists like MNDR, Dale Earnhardt Jr. Jr., and more.

With Layar, Rolling Stone has created a new way for fans to experience the iconic magazine covers and go behind the scenes with today’s hottest artists.

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