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Blog: camera-lens

The Nikon Spots Layer: Like Having a Professional Photographer in Your Pocket

Adriane Goetz June 7, 2011

Whether you’re a pro yourself, or your own photography skills begin and end with Instagram, everyone has looked at an incredible photo and wondered “How’d they get it to look like that?!?”



Multi-national camera and lens manufacturer Nikon is committed to answering that question in order to help less experienced photographers improve their skills, and (much to our delight) they’ve used Layar to create a mobile Augmented Reality experience aimed at educating amateur photographers.



Nikon Spots is a collection of photographs taken throughout the Netherlands (mostly Amsterdam and Rotterdam, at the moment), by members of Nikon Professional Services (NPS), that are geo-located to where they were shot. Each photo includes details about the camera settings used to take it as well as tips regarding position, composition, light and more.



The layer creates a highly-informative mobile experience regarding how to shoot a great photograph in your current surroundings, but if you want to see the full-sized photographs the content is also available on the Nikon Spots website.



Nikon’s NPS photographers will be continuously adding photographs to the layer in these cities and more, so there’s always something new to learn! You can also “Like” their Facebook page to get notifications when new spots are added.









Nikon worked with Netherlands-based development company Brightin to create the Nikon Spots layer, website, mobile web app (HTML5) and Facebook page.

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